Toyosu · Maguro no Seri · Sushi Dai

Tokyo Tuna Auction Tour

The tuna auction is free to watch. Breakfast at Sushi Dai is not — it is a two-to-three hour queue that starts before dawn. This tour pairs the auction with a seat at Sushi Dai or Bentomi, plus a katsuobushi shaving lesson most visitors never see.

Likely to sell out
From $115 per person Free cancellation
  • 4.6 / 5 151+ Reviews
  • 2.5 - 3 hours Duration
  • Sushi Dai Breakfast Included
  • English Guide Local Expert
  • Free Cancellation

The Experience

What the Auction + Breakfast Tour Includes

From the operator's own listing. The auction viewing itself is public — the breakfast seat and the extras are the product.

Highlights

  • Feel the excitement of the tuna auction at Toyosu Market in Tokyo
  • See expert buyers inspect and bid on premium bluefin tuna.
  • Get insights into the Japanese seafood industry and market logistics

What's Included

  • Tuna auction observation
  • Access to auction floor, ground deck, or public gallery
  • Tuna hand-signal (te-jirushi) mini lesson
  • Bonitoflake slicing experience and tasting
  • Special Miso soup cup (souvenir)
  • Photo shooting with Okami-san (with your phone/camera)
  • Reservation for Sushi Dai or Bentomi (meal fee excluded)
  • Japanese/English-speaking local guide

How the Tokyo Tuna Auction Morning Works

Auction, hand-signal lesson, bonito flakes, then the breakfast you would otherwise queue two hours for.

  1. Watch the Maguro no Seri

    Hundreds of fresh and frozen bluefin are inspected, graded and bid on by Tokyo's top sushi buyers in a fast, hand-signalled ritual. You watch from the viewing level — the operator offers two proximity options depending on availability on the day.

  2. Learn the Hand Signals

    A mini lesson in te-jirushi, the finger signals buyers use to bid. It sounds like a novelty and turns out to be the thing that makes the auction legible — once you can read the signs, the whole floor stops being noise.

  3. Shave Your Own Katsuobushi

    A bonito-flake slicing experience with a tasting comparison against rare maguro-bushi — dried tuna rather than the usual skipjack. You take home a special miso soup cup, and there's a photo with the okami-san.

  4. Breakfast at Sushi Dai or Bentomi

    Then a premium seafood breakfast inside Toyosu Market. Sushi Dai's queue was legendary at Tsukiji and followed it to Toyosu; arriving with a booking rather than at the back of the line is most of what you are paying for.

Book Your Experience

Check Availability & Prices

Select your preferred date and time. Instant confirmation — free cancellation up to 24 hours before departure.

Powerd by GetYourGuide

Three Ways to Do the Tokyo Tuna Auction

Everyone watches the same auction from the same gallery. What you are really choosing between is the breakfast, the walk afterwards, and how long you're willing to stand in a queue.

FeatureSKIPS THE QUEUE Auction + Sushi Dai / Bentomi BreakfastAuction + Toyosu Breakfast + TsukijiFree Gallery, Queue Your Own Breakfast
What You PayAbout $115 per person, 4.6/5 from 151 verified guestsAbout $116 per person, 4.9/5 from 376 verified guestsNothing to watch — then whatever breakfast costs, plus the wait
BreakfastBooked seat at Sushi Dai or Bentomi — the queue is the whole point of payingToyosu seafood breakfast 6:30–7:15 from the floor belowJoin the back of the Sushi Dai line and expect two to three hours
Do You See the Auction?Yes — viewing level, with proximity options subject to the dayYes — 2nd-floor public observation deckYes — the free upper gallery, open 5:00am, no booking
Is the Bidding Explained?Yes — plus a te-jirushi hand-signal mini lessonYes — personal audio guide per person, signals decoded liveNo. Fast, shouted, in Japanese, behind glass
Anything Beyond the Auction?Katsuobushi shaving + rare maguro-bushi tasting, miso soup cup to take homeTsukiji outer market afterwards, inter-market transport includedWhatever you find on your own
Do You Reach Tsukiji?Not on this itinerary — it stays inside ToyosuYes, with transport handledIf you organise it; the markets are ~2.5km apart
Getting There Before DawnYour own way to Shijō-mae for the meetOptional hotel pickup 4:20–5:00am for an add-on feeEntirely your problem, and the trains barely run
Best ForAnyone whose real target is the famous breakfast, not just the fishFirst-timers who want both markets in one morningEarly risers on a budget who don't mind watching without commentary
Check AvailabilitySee the Market Tour

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The Honest Guide

The Tokyo Tuna Auction: The Auction Is Free, the Breakfast Is the Product

Why the thing worth paying for at 5am is not the view of the fish.

There are two honest reasons to be at Toyosu at five in the morning, and only one of them is the tuna.

The auction is free. Say it plainly.

Toyosu’s upper observation gallery is open to the public at 5:00am, costs nothing, and needs no reservation. The closer lower deck is allocated by a free monthly lottery run by the Tokyo Metropolitan Government — roughly 100 places a day, applications about a month ahead, not resellable by anyone. The auction itself runs about 5:30–6:30am, Monday to Saturday on market business days.

Any listing that implies it is selling you entry to the auction is misleading you. So what is this tour actually for?

The breakfast is the product

Sushi Dai. At Tsukiji it was famous for a queue that ran two to three hours in the dark, and the queue moved to Toyosu with the market. The same is true, to a lesser degree, of the other counters worth eating at inside the market blocks. These are small rooms with a handful of seats, supplied off the wholesale floor directly beneath them, serving people who came for the fish rather than the photo.

Turning up at 6:45am on your own and joining the back of that line is a legitimate way to spend your morning. It is just not a short one. Arriving with a booking is most of what you are paying for here — and it is worth being clear-eyed that this is a queue-and-logistics product, not privileged access to anything.

What you get beyond the fish and the food

Two things on this itinerary are genuinely unusual and worth naming:

The hand-signal lesson. Buyers bid using te-jirushi — finger signals — and until someone teaches you to read them the auction is a fast, shouted blur behind glass. Ten minutes of instruction converts the whole spectacle from noise into something you can actually follow. It is the single highest-value thing a guide does here.

Katsuobushi shaving. You shave your own bonito flakes and taste them against maguro-bushi — dried tuna rather than the usual skipjack, which is rare enough that most Japanese home cooks have never tried it. There is a miso soup cup to take home and a photo with the okami-san. Small touches, but they are the part guests actually write about.

Should you do this or the Tsukiji version?

Do this if the auction is on your list, you want the famous breakfast without the queue, and a 4am alarm does not frighten you.

Do the Toyosu market tour instead if you want the auction plus a broader walk across to Tsukiji afterwards, with the inter-market transport handled.

Skip the auction entirely if you like eating more than watching. Tsukiji’s outer market — which never moved, and still runs some 460 stalls — opens on civilised hours and is where the food actually is. Our main Tokyo food tour and the Shibuya evening walk both cost less and require no alarm at all.

One caveat worth setting expectations on: Toyosu is a working wholesale facility that you observe from designated corridors, not a market you wander. Nearly every disappointed review of the place comes from someone who arrived expecting Tsukiji-style stalls. Know which one you booked.

Check availability, or compare the options first.

Guest Reviews

What Tuna Auction Tour Guests Say

4.6/5 from 151 verified guests

"A must activity. Great guide and incredible tour of the auction. The best way to see the auction and the food afterward was a great meal."

Jeffrey United States

"toue was great . the sushi was amazing and the 2 tour guides were great"

Matthias United Kingdom

"Rabia was absolutely amazing and extremely mindful the whole tour. She was knowledgeable and worked extremely hard to ensure we were all having a good time. Thank you so much!"

Janice Singapore

"Our tour was AMAZING. our guide Rabia was very informative kind and helpful. I would definitely recommend a store to anyone who would like to experience fish auctions, tuna auction"

Boris United States

"Viewing the auction and touring Toyosu with Rabia is such an excellent way to learn about and witness a true Tokyo tradition. Additionally, making and using fresh bonito flakes, exploring the local market to see some amazing ceramics and restaurant equipment, tasting high quality green tea, and securing a reservation at a highly regarded restaurant like Sushi Dai were excellent (included) perks. Rabia has a wealth of knowledge and you can tell she is truly passionate about the market and industry; creating great connections with various vendors to give a real taste of Toyosu. Bonus, you're up nice and early and have the full day ahead of you after a sushi breakfast of the highest quality. Highly recommend this tour if you want a genuine taste of Tokyo. Thanks Rabia!"

Nathan Bermuda

"This was such a fantastic tour! Ami and Rabia were incredibly knowledgeable and explained everything happening during the tuna auction so well. The bonito flake making was an unexpected bonus and so much fun. We also loved getting to try Sushi Dai without the 4am queue as Ami kindly handled that for us, which was hugely appreciated. Overall, a wonderful experience and highly recommended!"

Guest photo from review
Danielle Australia

"Great tour, great food, the market was a great surprise! Great job ladies!"

Uzoma United States

"The tour is great! Very interesting. Rabia was amazing! She’s passionate and knowledgeable and very friendly. She went above and beyond answering all our questions and even gave us great Tokyo advice."

Sandesha United States

"Rabbia is amazing and very funny guide. The tour is very interesting, delicious sashimi tasting in the market. I recommended absolutely"

Guest photo from review
Luca Italy

"Great personality and experienced tour guide. Only area of improvement would be better signage to arrive at pickup site."

Guest photo from review Guest photo from review
David United States

"Rabia is the perfect guide! She is super warm and knowledgeable about the tuna industry, good restaurants, and the local marketplace. She knows a lot of people and definitely the best stuff. A lot of famous restaurants get ingredients from the market too! The fish flake making is also very fun! The tour is definitely a highlight of our trip, and it is wonderful to know Rabia and get an insider look of Japanese society. Definitely worth the money! Thank you Rabia!(the breakfast/brunch is not included but she will definitely bring you to the restaurant that suits your cravings the best!)"

Guest photo from review Guest photo from review
GetYourGuide traveler United States

"Amazing ❤️"

Guest photo from review Guest photo from review
Meredith United States

"j'ai passé une des meilleures journée de ma vie ! Rabia, ma guide, a été d'une gentillesse rare et a transformé la visite en un vrai moment d'échange! Je recommande cette expérience et reviendrai avec plaisir ! Elle a énormément de connaissances et est très intéressante ! Merci à elle !"

Guest photo from review Guest photo from review
Marsanne Switzerland

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The Auction, Then the Queue You Don't Have to Stand In

Toyosu's bluefin auction, a te-jirushi hand-signal lesson, katsuobushi shaving with rare maguro-bushi, and breakfast at Sushi Dai or Bentomi inside the market. Rated 4.6/5 by 151 verified guests. From about $115, free cancellation. Starting from $115 per person.

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Tokyo Tuna Auction Tour FAQ

What the auction costs, what it doesn't, and why the breakfast is the part worth booking.