"A must activity. Great guide and incredible tour of the auction. The best way to see the auction and the food afterward was a great meal."
Toyosu · Maguro no Seri · Sushi Dai
Tokyo Tuna Auction Tour
The tuna auction is free to watch. Breakfast at Sushi Dai is not — it is a two-to-three hour queue that starts before dawn. This tour pairs the auction with a seat at Sushi Dai or Bentomi, plus a katsuobushi shaving lesson most visitors never see.
- 4.6 / 5 151+ Reviews
- 2.5 - 3 hours Duration
- Sushi Dai Breakfast Included
- English Guide Local Expert
- Free Cancellation
The Experience
What the Auction + Breakfast Tour Includes
From the operator's own listing. The auction viewing itself is public — the breakfast seat and the extras are the product.
Highlights
- Feel the excitement of the tuna auction at Toyosu Market in Tokyo
- See expert buyers inspect and bid on premium bluefin tuna.
- Get insights into the Japanese seafood industry and market logistics
What's Included
- Tuna auction observation
- Access to auction floor, ground deck, or public gallery
- Tuna hand-signal (te-jirushi) mini lesson
- Bonitoflake slicing experience and tasting
- Special Miso soup cup (souvenir)
- Photo shooting with Okami-san (with your phone/camera)
- Reservation for Sushi Dai or Bentomi (meal fee excluded)
- Japanese/English-speaking local guide
How the Tokyo Tuna Auction Morning Works
Auction, hand-signal lesson, bonito flakes, then the breakfast you would otherwise queue two hours for.
Watch the Maguro no Seri
Hundreds of fresh and frozen bluefin are inspected, graded and bid on by Tokyo's top sushi buyers in a fast, hand-signalled ritual. You watch from the viewing level — the operator offers two proximity options depending on availability on the day.
Learn the Hand Signals
A mini lesson in te-jirushi, the finger signals buyers use to bid. It sounds like a novelty and turns out to be the thing that makes the auction legible — once you can read the signs, the whole floor stops being noise.
Shave Your Own Katsuobushi
A bonito-flake slicing experience with a tasting comparison against rare maguro-bushi — dried tuna rather than the usual skipjack. You take home a special miso soup cup, and there's a photo with the okami-san.
Breakfast at Sushi Dai or Bentomi
Then a premium seafood breakfast inside Toyosu Market. Sushi Dai's queue was legendary at Tsukiji and followed it to Toyosu; arriving with a booking rather than at the back of the line is most of what you are paying for.
Photo Gallery
The Auction & the Breakfast — Through the Lens
Bluefin under the lights, buyers reading tail cuts, and the counter afterwards.






Book Your Experience
Check Availability & Prices
Select your preferred date and time. Instant confirmation — free cancellation up to 24 hours before departure.
Three Ways to Do the Tokyo Tuna Auction
Everyone watches the same auction from the same gallery. What you are really choosing between is the breakfast, the walk afterwards, and how long you're willing to stand in a queue.
| Feature | SKIPS THE QUEUE Auction + Sushi Dai / Bentomi Breakfast | Auction + Toyosu Breakfast + Tsukiji | Free Gallery, Queue Your Own Breakfast |
|---|---|---|---|
| What You Pay | About $115 per person, 4.6/5 from 151 verified guests | About $116 per person, 4.9/5 from 376 verified guests | Nothing to watch — then whatever breakfast costs, plus the wait |
| Breakfast | Booked seat at Sushi Dai or Bentomi — the queue is the whole point of paying | Toyosu seafood breakfast 6:30–7:15 from the floor below | Join the back of the Sushi Dai line and expect two to three hours |
| Do You See the Auction? | Yes — viewing level, with proximity options subject to the day | Yes — 2nd-floor public observation deck | Yes — the free upper gallery, open 5:00am, no booking |
| Is the Bidding Explained? | Yes — plus a te-jirushi hand-signal mini lesson | Yes — personal audio guide per person, signals decoded live | No. Fast, shouted, in Japanese, behind glass |
| Anything Beyond the Auction? | Katsuobushi shaving + rare maguro-bushi tasting, miso soup cup to take home | Tsukiji outer market afterwards, inter-market transport included | Whatever you find on your own |
| Do You Reach Tsukiji? | Not on this itinerary — it stays inside Toyosu | Yes, with transport handled | If you organise it; the markets are ~2.5km apart |
| Getting There Before Dawn | Your own way to Shijō-mae for the meet | Optional hotel pickup 4:20–5:00am for an add-on fee | Entirely your problem, and the trains barely run |
| Best For | Anyone whose real target is the famous breakfast, not just the fish | First-timers who want both markets in one morning | Early risers on a budget who don't mind watching without commentary |
| Check Availability | See the Market Tour |
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The Honest Guide
The Tokyo Tuna Auction: The Auction Is Free, the Breakfast Is the Product
Why the thing worth paying for at 5am is not the view of the fish.
There are two honest reasons to be at Toyosu at five in the morning, and only one of them is the tuna.
The auction is free. Say it plainly.
Toyosu’s upper observation gallery is open to the public at 5:00am, costs nothing, and needs no reservation. The closer lower deck is allocated by a free monthly lottery run by the Tokyo Metropolitan Government — roughly 100 places a day, applications about a month ahead, not resellable by anyone. The auction itself runs about 5:30–6:30am, Monday to Saturday on market business days.
Any listing that implies it is selling you entry to the auction is misleading you. So what is this tour actually for?
The breakfast is the product
Sushi Dai. At Tsukiji it was famous for a queue that ran two to three hours in the dark, and the queue moved to Toyosu with the market. The same is true, to a lesser degree, of the other counters worth eating at inside the market blocks. These are small rooms with a handful of seats, supplied off the wholesale floor directly beneath them, serving people who came for the fish rather than the photo.
Turning up at 6:45am on your own and joining the back of that line is a legitimate way to spend your morning. It is just not a short one. Arriving with a booking is most of what you are paying for here — and it is worth being clear-eyed that this is a queue-and-logistics product, not privileged access to anything.
What you get beyond the fish and the food
Two things on this itinerary are genuinely unusual and worth naming:
The hand-signal lesson. Buyers bid using te-jirushi — finger signals — and until someone teaches you to read them the auction is a fast, shouted blur behind glass. Ten minutes of instruction converts the whole spectacle from noise into something you can actually follow. It is the single highest-value thing a guide does here.
Katsuobushi shaving. You shave your own bonito flakes and taste them against maguro-bushi — dried tuna rather than the usual skipjack, which is rare enough that most Japanese home cooks have never tried it. There is a miso soup cup to take home and a photo with the okami-san. Small touches, but they are the part guests actually write about.
Should you do this or the Tsukiji version?
Do this if the auction is on your list, you want the famous breakfast without the queue, and a 4am alarm does not frighten you.
Do the Toyosu market tour instead if you want the auction plus a broader walk across to Tsukiji afterwards, with the inter-market transport handled.
Skip the auction entirely if you like eating more than watching. Tsukiji’s outer market — which never moved, and still runs some 460 stalls — opens on civilised hours and is where the food actually is. Our main Tokyo food tour and the Shibuya evening walk both cost less and require no alarm at all.
One caveat worth setting expectations on: Toyosu is a working wholesale facility that you observe from designated corridors, not a market you wander. Nearly every disappointed review of the place comes from someone who arrived expecting Tsukiji-style stalls. Know which one you booked.
Check availability, or compare the options first.
Guest Reviews
What Tuna Auction Tour Guests Say
"toue was great . the sushi was amazing and the 2 tour guides were great"
"Rabia was absolutely amazing and extremely mindful the whole tour. She was knowledgeable and worked extremely hard to ensure we were all having a good time. Thank you so much!"
"Our tour was AMAZING. our guide Rabia was very informative kind and helpful. I would definitely recommend a store to anyone who would like to experience fish auctions, tuna auction"
"Viewing the auction and touring Toyosu with Rabia is such an excellent way to learn about and witness a true Tokyo tradition. Additionally, making and using fresh bonito flakes, exploring the local market to see some amazing ceramics and restaurant equipment, tasting high quality green tea, and securing a reservation at a highly regarded restaurant like Sushi Dai were excellent (included) perks. Rabia has a wealth of knowledge and you can tell she is truly passionate about the market and industry; creating great connections with various vendors to give a real taste of Toyosu. Bonus, you're up nice and early and have the full day ahead of you after a sushi breakfast of the highest quality. Highly recommend this tour if you want a genuine taste of Tokyo. Thanks Rabia!"
"This was such a fantastic tour! Ami and Rabia were incredibly knowledgeable and explained everything happening during the tuna auction so well. The bonito flake making was an unexpected bonus and so much fun. We also loved getting to try Sushi Dai without the 4am queue as Ami kindly handled that for us, which was hugely appreciated. Overall, a wonderful experience and highly recommended!"

"Great tour, great food, the market was a great surprise! Great job ladies!"
"The tour is great! Very interesting. Rabia was amazing! She’s passionate and knowledgeable and very friendly. She went above and beyond answering all our questions and even gave us great Tokyo advice."
"Rabbia is amazing and very funny guide. The tour is very interesting, delicious sashimi tasting in the market. I recommended absolutely"

"Great personality and experienced tour guide. Only area of improvement would be better signage to arrive at pickup site."

"Rabia is the perfect guide! She is super warm and knowledgeable about the tuna industry, good restaurants, and the local marketplace. She knows a lot of people and definitely the best stuff. A lot of famous restaurants get ingredients from the market too! The fish flake making is also very fun! The tour is definitely a highlight of our trip, and it is wonderful to know Rabia and get an insider look of Japanese society. Definitely worth the money! Thank you Rabia!(the breakfast/brunch is not included but she will definitely bring you to the restaurant that suits your cravings the best!)"

"Amazing ❤️"

"j'ai passé une des meilleures journée de ma vie ! Rabia, ma guide, a été d'une gentillesse rare et a transformé la visite en un vrai moment d'échange! Je recommande cette expérience et reviendrai avec plaisir ! Elle a énormément de connaissances et est très intéressante ! Merci à elle !"

Read all 151 verified reviews
See All ReviewsThe Auction, Then the Queue You Don't Have to Stand In
Toyosu's bluefin auction, a te-jirushi hand-signal lesson, katsuobushi shaving with rare maguro-bushi, and breakfast at Sushi Dai or Bentomi inside the market. Rated 4.6/5 by 151 verified guests. From about $115, free cancellation. Starting from $115 per person.
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Tokyo Tuna Auction Tour FAQ
What the auction costs, what it doesn't, and why the breakfast is the part worth booking.
About 5:30am to 6:30am, Monday to Saturday, on market business days. The public upper observation gallery opens at 5:00am, and that is when to be standing there — arrive at 5:45 and you are behind a wall of people. The market is closed Sundays, most Wednesdays, and across the New Year period, and the calendar moves around public holidays, so check the current month before locking in an alarm. Tours are built around this window and finish mid-morning. See start times.
No. The upper gallery is free, unticketed and open to anyone at 5:00am. The lower deck — closer to the floor — comes from a free monthly lottery run by the Tokyo Metropolitan Government, roughly 100 places per market day, applied for about a month ahead, and those places are not transferable or resellable. So no operator can sell you auction access, and you should be sceptical of any that implies otherwise. What this tour sells is the breakfast booking, the interpretation, and the extras — which is a real service, honestly priced, just not access.
The queue was two to three hours at Tsukiji and followed the restaurant to Toyosu. Sushi Dai is a small counter supplied straight off the wholesale floor below it, and its reputation means people start lining up in the dark. If you turn up independently around 6:45am you should expect a long wait, standing, before dawn. That queue is precisely the thing a booked seat removes — and for most guests it is the single biggest reason to book this tour rather than freelance the morning. Bentomi is the alternative premium option on the same itinerary.
They are called te-jirushi — finger signals buyers use to place bids without shouting numbers across the floor. This tour includes a mini lesson in reading them, and it is genuinely the highest-value ten minutes of the morning. Without it the auction is a fast, loud, Japanese-language blur behind glass; with it you can follow individual lots being contested. Buyers work the rows beforehand with torches and hooks, cutting into tail sections to judge fat content and colour — that inspection is how a fish gets graded, and it is most of the drama.
Katsuobushi is dried, fermented and smoked skipjack tuna, shaved into flakes — the backbone of Japanese dashi. On this tour you shave your own and taste it against maguro-bushi, the same process applied to bluefin tuna instead of skipjack. Maguro-bushi is uncommon enough that plenty of Japanese home cooks have never tasted it, which makes the side-by-side comparison the sort of detail guests remember longer than the auction. You also take home a special miso soup cup.
Shijō-mae Station on the Yurikamome line, in Koto City — and before 5am the network is not much help. The Yurikamome runs early but connections from central Tokyo hotels rarely line up cleanly, and a taxi from Shinjuku or Shibuya is a genuine expense. Plan the route backwards from a 5:00am arrival the night before and keep a taxi as fallback. This logistics problem, not the ticketing, is why most people book a guided auction morning at all.
Toyosu for the auction, Tsukiji for the eating. The inner wholesale market moved to Toyosu in October 2018; the outer retail market stayed at Tsukiji and still runs roughly 460 stalls. Toyosu is a modern wholesale facility you observe from walkways above the floor — impressive, and it costs you a 4am start. Tsukiji is a walkable food street on civilised hours where you can browse, buy a knife and eat tamagoyaki. If you only want one and you like eating, take Tsukiji and sleep in. Our Toyosu market tour does both in one morning.
Yes, provided you understand you are visiting a working wholesale facility rather than a market you browse. Almost every negative review comes from that one mismatch — people arrive expecting Tsukiji-style stalls and find a large modern building with viewing corridors. Set the expectation correctly and the scale is genuinely striking: the volume of bluefin on one floor, the grading ritual, the speed of the bidding. The restaurants are the other strong reason to come — they are supplied from the floor directly below them, and several relocated here from Tsukiji with their reputations intact.
Closed shoes and layers. You are in a refrigerated working environment before dawn, and the floors around the market buildings are wet — sandals and open toes are a bad idea. Skip strong perfume out of courtesy in a place where people grade fish by smell and sight, don't use flash near the auction floor, and leave large luggage at the hotel. Forklifts are moving throughout; this is a workplace that tolerates visitors, not an attraction built around them.
This tour runs from about $115 per person (list price around $140), rated 4.6/5 by 151 verified guests, and includes the auction viewing, the hand-signal lesson, the katsuobushi experience and a premium breakfast at Sushi Dai or Bentomi. Comparable Toyosu auction tours run roughly $115–151 depending on group size and whether they add a Tsukiji leg. Watching from the free upper gallery costs nothing if you solve the 5am transport and are willing to queue for your own breakfast. Prices come from platform listings captured 2 August 2026 and change — check the live price before budgeting.
Still have questions? Email us at info@tokyo-food-tour.com